Self-Employed & Small Business

Health Insurance For The Self-Employed & Small Business

October 12, 20243 min read

Choosing the Best Health Insurance: Private vs. Public Plans for Small Businesses & Self-Employed Individuals

Navigating health insurance can feel like a maze, especially for small business owners and self-employed individuals. You’ve got options—private plans, public marketplace plans—but which one is the best fit for you? Let’s break down the differences and help you find the plan that makes the most sense for your needs (and your wallet)

8 Reasons

The Basics: Public vs. Private Plans

  • Public Plans (ACA Marketplace): These plans are government-regulated and available through the Affordable Care Act (ACA) marketplace. They’re great if you qualify for income-based subsidies, especially if you're on a tighter budget. Public plans offer essential health benefits and don’t exclude pre-existing conditions.

  • Private Plans: Private health insurance is offered outside of the ACA marketplace. These plans are typically health-based, meaning you may need to pass certain criteria to qualify, but they often come with more competitive rates and broader coverage options. Plus, they might have access to bigger provider networks and lower out-of-pocket costs.

Which Is Better for Small Businesses & the Self-Employed?

Let’s compare the benefits so you can make an informed decision:

  1. Cost Savings: If you're self-employed or run a small business, private plans might offer more tailored pricing, especially if you're healthy and don’t need extensive medical care. Public plans can be affordable if you qualify for subsidies, but if you don’t, the monthly premiums could be higher.

  2. Customization: Running your own business means flexibility is key. Private plans often let you customize coverage to meet your specific needs, whereas public plans follow strict government guidelines and might not give you as much wiggle room.

  3. Access to Doctors: Need a specific doctor or specialist? Private plans tend to have larger provider networks, giving you more options. Public plans may limit your choices to in-network providers, and going out of network can be costly.

  4. Pre-Existing Conditions: If you have a pre-existing condition, public ACA plans are guaranteed to cover you no matter what. Private plans, on the other hand, may offer coverage but could have stricter qualification rules.

How to Choose the Best Plan

Here are some quick tips to guide your decision:

  • Evaluate Your Healthcare Needs: Think about how often you visit doctors, what prescriptions you need, and any upcoming medical procedures. If you rarely need medical attention, a private plan could offer lower premiums. But if you anticipate higher medical usage, a public plan with government subsidies might save you money.

  • Compare Costs: Look beyond just the monthly premium. Consider the deductible, out-of-pocket maximums, and copays. A plan with a lower premium might seem attractive, but if it has a high deductible, it could cost you more in the long run if you need frequent care.

  • Consider Your Business Size: If you're looking to offer health insurance to employees, private group plans can provide you with options tailored specifically to small businesses. Public options might not have the same flexibility when structuring plans for your team.

Recent Changes to Keep in Mind

With new regulations, it’s important to stay on top of any updates in health insurance laws, especially around open enrollment. This year, changes include expanded subsidies for certain income levels in ACA plans, making public marketplace options a bit more attractive if you qualify. Additionally, some states have updated their own rules, so it’s worth checking to see if your state offers unique benefits or incentives for small business owners.

Ready to Find the Right Plan?

Deciding between public and private health insurance can be tricky, but you don’t have to do it alone. Whether you need coverage just for yourself or your small team, I’m here to help you navigate your options and make the best choice.

Let’s chat! Book a call with me today, or reach out for a quote or more information. I’ll make sure you get the coverage you need without breaking the bank.


My journey into the world of health insurance began in a unexpected way. While studying kinesiology at UCF, with intentions of coaching athletics I took an elective course on healthcare systems—comparing the U.S. system with those in other countries—opened my eyes to the complexities and challenges of our own system. I realized that many people were struggling to find affordable, comprehensive health coverage, and I saw an opportunity to make a real difference by helping them navigate these challenges.

Nicolas Sclafani

My journey into the world of health insurance began in a unexpected way. While studying kinesiology at UCF, with intentions of coaching athletics I took an elective course on healthcare systems—comparing the U.S. system with those in other countries—opened my eyes to the complexities and challenges of our own system. I realized that many people were struggling to find affordable, comprehensive health coverage, and I saw an opportunity to make a real difference by helping them navigate these challenges.

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